In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with the num… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also other facts concerning modern B2B marketing. We review exactly how the acquiring journey is currently totally fragmented and the way that neighborhood building can help marketing experts take back control of the discove… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also other truths about contemporary B2B advertising. We review just how the buying journey is now completely fragmented and the way that community building can aid marketing experts retake control of the discovery and demand … Read More

Mark Donnigan: It's going fantastic, Ben. I am so satisfied to be right here on your show.Ben: Absolutely. We more than happy to have you on the show. Especially given the relevance as well as the seriousness of the subject we're going to be taking on over the course of this discussion as well, which is one that I believe is really under-discussed.… Read More